This Is Holland is a flight simulation attraction located in the Amsterdam-Noord district, situated directly next to the A’DAM Tower across the IJ river. This guide provides practical details regarding opening hours, ticket prices, transport options, physical restrictions, and visitor requirements for planning a visit.
To skip the explanation and just buy your tickets, head here. This Is Holland is covered by the Go City Amsterdam Pass, which can save you a lot of money if visiting several Amsterdam attractions.
Current Status: This guide was updated in February 2026 to reflect the current requirement for a minimum height of 102 cm to participate in the flight experience and the mandatory requirement for cashless payments at all onsite facilities.
Quick facts for planning your visit
| Category | Details |
| Opening hours | Daily, 10:00 – 19:00 most days (Last show starts at 18:00) |
| Ticket prices | Adults: €27.00 (Door) / €24.00 (Advance) |
| Address | Overhoeksplein 51, 1031 KS Amsterdam, Netherlands |
| Nearest transport | F3 Ferry (Amsterdam Central to Buiksloterweg) |
| Typical time needed | 60 minutes |
This Is Holland opening hours
This Is Holland is open daily, usually from 10:00 to 19:00, although it occasionally closes an hour or so earlier. There’s no consistent pattern to the earlier closures, so double check on the official website if arriving later in the day.
The attraction operates 365 days a year, though hours may be subject to minor changes during public holiday periods such as King’s Day.
The experience consists of four timed shows that run consecutively. Visitors are advised to arrive at the entrance 15 minutes before their scheduled timeslot to ensure they do not miss the start of the first presentation. Opening hours and ticket prices were checked on the official website and last updated in February 2026.
This Is Holland ticket prices
Standard walk-up tickets for This Is Holland cost €27.00 for adults and €21.50 for children (ages 4–12). Booking an Advance Online Ticket at least 12 hours prior to the visit reduces the cost to €24.00 for adults and €18.50 for children.
This attraction is included in the I amsterdam City Card and the Go City: Amsterdam Pass. Pass holders are required to book a specific timeslot in advance via the official website to guarantee entry. These passes also include entry to several other major attractions, such as:
- Rijksmuseum
- Moco Museum
- Heineken Experience (with certain pass types)
- ARTIS Royal Zoo
Opening hours and ticket prices were checked on the official website and last updated in February 2026.
Why book the Go City Amsterdam All-Inclusive Pass?
- 🏢 Access 30+ Top Attractions: Enjoy entry to Amsterdam’s most popular sites, including the Heineken Experience, Rijksmuseum, Moco Museum, and This is Holland.
- 🚤 Iconic Canal Cruise: Includes a quintessential 1-hour cruise through the historic UNESCO-listed canal belt, the best way to see the city’s unique architecture.
- 💰 Substantial Savings: Save up to 50% on admission prices compared to purchasing individual tickets at each attraction.
- 📱 100% Digital & Easy: No need for physical tickets; simply download the pass to your smartphone and scan it for instant entry at every stop.
- ⏱️ Flexible Scheduling: Choose a pass for 1, 2, 3, or 5 days, allowing you to explore the Dutch capital at a pace that perfectly suits your itinerary.
How to get to This Is Holland
To reach This Is Holland, visitors must travel to Amsterdam Centraal Station and follow signs to the IJ-Side (IJ-Zijde) ferry docks at the rear of the station. Take the F3 ferry towards Buiksloterweg; this ferry is free of charge and operates 24 hours a day with a crossing time of approximately three minutes.
Upon exiting the ferry, turn left and walk past the Eye Filmmuseum. This Is Holland is located in the circular building situated between the museum and the A’DAM Tower.
Parking at This Is Holland
Parking is available at the A’DAM Tower underground car park, located directly beneath the attraction. The car park entrance is at Overhoeksplein and operates 24/7. Please note that this facility is strictly cashless and only accepts debit or credit cards.
Alternative parking can be found at the Parking IJ-oever Centrum across the water. Visitors using this option must then take the free ferry from the station side to reach the Amsterdam-Noord side.
How long to spend at This Is Holland
The full This Is Holland experience lasts exactly 60 minutes. Because the attraction follows a structured sequence of four different rooms, visitors move through the building at a set pace.
Including time for ticket scanning, using the lockers, and visiting the lounge at the end, most visitors should budget approximately 75 to 90 minutes for the entire visit.
Accessibility at This Is Holland
This Is Holland is accessible to wheelchair users, with lifts available to reach all floors. However, to participate in the flight simulation, guests must be able to transfer independently from a wheelchair to a flight seat. Those unable to transfer may still view the films from a stationary position.
Strict physical requirements apply for safety reasons: all participants must be at least 102 cm tall and at least 4 years of age. The flight experience is not permitted for individuals who are pregnant or those with heart conditions, back or neck problems, or epilepsy.
Inside This Is Holland
The experience is divided into four stages. It begins with a film regarding the history of the Netherlands and the reclamation of land from the water. This is followed by an interactive show that uses a map of the country to highlight various UNESCO World Heritage sites and modern Dutch engineering.
The primary feature is a 5D flight simulation where visitors sit in a 40-seat moving theatre. A large spherical screen displays aerial footage of the Netherlands while the seats tilt and move in sync with the visuals. Environmental effects such as wind, mist, and floral scents are used during the nine-minute flight.
The final stage is the Holland Lounge, where visitors can find more information about the flight locations. This area also contains a café and a shop.
Practical visitor tips
| Topic | Recommendation |
| Height Check | Check children’s height before purchasing tickets as the 102 cm limit is strictly enforced. |
| Bags | Use the free on-site lockers for all bags, as they are not permitted in the flight simulator. |
| Payments | Bring a credit or debit card, as the attraction does not accept cash for tickets or café purchases. |
| Arrival | Arrive 15 minutes early; late arrivals may not be admitted if the show cycle has already begun. |
| Photography | Note that photography and video recording are prohibited during all show segments. |
Frequently asked questions about This Is Holland
| Question | Answer |
| Is This Is Holland suitable for children? | Yes, provided they meet the minimum height requirement of 102 cm and are aged 4 or older. |
| Do you need to book tickets in advance for This Is Holland? | Advance booking is highly recommended to secure a timeslot and to access lower ticket prices. |
| Is This Is Holland open on Sundays? | Yes, the attraction is open every Sunday from 10:00 to 19:00. |
| Are bags allowed at This Is Holland? | Small bags are allowed in the lounge, but all items must be stored in lockers during the flight. |
Things to do near This Is Holland
The following paid attractions are located within a short walking distance of the venue:
- A’DAM Lookout: An observation deck located in the adjacent tower.
- Eye Filmmuseum: A museum dedicated to film and cinematography located next door.
- NXT Museum: A digital art museum situated approximately 15 minutes away by foot or public transport.
