Kröll, Innsbruck: How one café will change your view of strudels

Visit Kröll in Innsbruck, Austria, a café in an 800-year-old prison offering over 20 strudel flavours, from traditional apple to chicken curry.

Innsbruck’s specialist strudel café

To the rest of the world, strudel is a pastry stuffed with apple and maybe sultanas. At Kröll in Innsbruck, Austria, it is a whole lot more than that.

Innsbruck’s specialist strudel café is part of Innsbruck city centre’s medieval warren. Kröll is inside an 800-year-old former prison near the Hofburg, Hofkirche and Golden Roof, but aside from the low, vaulted ceilings, looks relatively modern.

That modern look comes with a modern attitude. Kröll does Tyrol’s traditional dish, but takes it off in exciting new directions.

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Fruit and savoury strudels

The apple strudel is the best seller at Kröll, but it is treated as a gateway drug. There are several other fruit strudels, including mango, peach and plum.

Then come the sweet-savoury combinations, such as sour cherry and ricotta. And, once into fully savoury mode, the strudels go wild. Chicken curry strudel anyone? Cabbage and bacon?

The idea is that the strudel can be eaten at any time of the day in the city of the Alpenzoo, St James’ Cathedral and Bergisel ski jump.

Kröll generally offers at least 20 flavours of strudel at any one time, and with three half-sized strudels available, almost like a tasting flight.

Five great things to do in Innsbruck

The history of the Kröll strudel café, Innsbruck

This innovative Innsbruck café hasn’t always specialised in strudels, however. It was opened by Margit Kröll in the 1970s, and was then the first combined bakery and coffee shop in Innsbruck city centre.

When Margit’s daughter, Stephanie, took over in 2005, she realised a new selling point was needed. Supermarkets were muscling in on bread sales, so she decided on the strudel as a point of difference.

It has worked spectacularly. Now locals go into Kröll to see which new flavours are on offer. Tourists, however, have their horizons expanded.

The Kröll strudel café in Innsbruck, Austria.
The Kröll strudel café in Innsbruck, Austria. Photo by David Whitley.

Things to do near Strudel-Café Kröll

Golden Roof – Just around the corner from Kröll, Innsbruck’s famous Golden Roof is the city’s best-known landmark and an easy stop while exploring the Old Town.

Imperial Palace Innsbruck – About five minutes’ walk away, the Hofburg is a grand former Habsburg residence with lavish state rooms and exhibitions about the imperial family.

Innsbruck Cathedral – A few minutes’ walk from the café, this Baroque cathedral is particularly notable for its ornate interior and ceiling frescoes.

City Tower – Almost opposite the Golden Roof, the 15th-century City Tower offers elevated views over the Old Town and surrounding mountains.

Tyrolean Folk Art Museum – Around 10 minutes’ walk away, this museum has an extensive collection of traditional Tyrolean furniture, clothing, crafts and household objects.

Alternative attractions

Café Katzung – Also in Innsbruck’s Old Town, this traditional café is a useful alternative if the main appeal of Kröll is experiencing Austrian café culture alongside cakes and pastries. It is particularly close to the Golden Roof.

Café Central – Around 10 minutes’ walk from Kröll, this large traditional coffee house provides another opportunity to experience the classic Viennese-style café tradition that is also well established in Innsbruck.

Café Munding – Around 10 minutes’ walk away, this historic café and pastry shop has been operating since 1803 and is another good choice for cakes, coffee and traditional Austrian café atmosphere.

Markthalle Innsbruck – About 10 minutes’ walk from Kröll, this indoor market has food stalls and local produce, making it a more informal alternative if you are primarily looking for somewhere to eat rather than a traditional café.

More Austria travel

Great Innsbruck activities include riding the cable car to the top of the Hafelekarspitze mountain via the Innsbruck Alpine Zoo. You can also try a Tyrolean folk show, ebike tours and a visit to the Bergisel ski jump. Meanwhile, Schloss Ambrass and Swarovski Crystal Worlds are short journeys out of the city. I’ve also created a guide to the best tours and experiences in Innsbruck.

Other Austria travel articles on Planet Whitley include:

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