Innsbruck from the top of the Bergisel ski jump.
Innsbruck from the top of the Bergisel ski jump. Photo by David Whitley.

Innsbruck brings together Imperial history and Alpine adventure in Austria‘s most dramatically situated city. Surrounded by mountains that reach straight up from the city limits, Innsbruck was the seat of Emperor Maximilian I and hosted the Winter Olympics twice. Today it blends baroque architecture, world-class skiing, and surprisingly quirky attractions—from ski jumps you can visit in summer to a strudel café that will change how you think about pastry.

The travel guides below cover Innsbruck’s essential sights including the Golden Roof, Hofburg Palace, and the astonishing Bergisel ski jump with its panoramic views. You’ll also find practical tips for the Innsbruck Alpine Zoo (Europe’s highest zoo), St James’ Cathedral’s ornate interior, and the eccentric Swarovski Crystal Worlds just outside the city. Each article includes visitor information covering opening hours, admission prices, accessibility, and how to get the most from your visit.

Innsbruck works brilliantly as both a city break destination and a base for exploring Tyrol’s mountain landscapes. The compact old town can be covered in a day, but the surrounding region offers endless hiking, cable car rides, and Alpine villages worth exploring.

Five great things to do in Innsbruck

Why book the Innsbruck Card for sightseeing and transport?

  • Free access to top attractions: Visit museums, historic sites and landmarks in Innsbruck without paying individual entrance fees.
  • Free public transport included: Use buses and trains within the city at no extra cost, making it easier to get around.
  • Flexible duration options: Choose a 24-hour, 48-hour or 72-hour pass to match your travel schedule.
  • Save time and money: One pass covers many things — great for first-time visitors wanting convenience and value.
  • Easy digital format: Use the card on your phone — no need to print any tickets or vouchers.
Innsbruck from the top of the Bergisel ski jump.
Innsbruck from the top of the Bergisel ski jump. Photo by David Whitley.