Upside Down House at Westfield London is an interactive photo attraction inside Westfield White City shopping centre, designed entirely upside down so that visitors can photograph themselves walking on ceilings, lying on floors that are actually walls, and interacting with furniture fixed overhead. It is the first Upside Down House in London, opening in late 2025 as part of a UK-wide chain with locations in Blackpool, Brighton, Bristol, and elsewhere.
This guide was updated in June 2026. One important practical note for planning: Sunday opening is noon, not 10am as it is on other days. Several aggregator listings show Sunday hours as 10am. Book through GetYourGuide to confirm your visit.
Quick facts
| Detail | Information |
|---|---|
| Address | Westfield Square, Ariel Way, London, W12 7SL |
| Inside Westfield | Opposite Puttshack and All Star Lanes |
| Hours Mon–Sat | 10:00–20:00 (last entry 19:30) |
| Hours Sunday | 12:00–18:00 (last entry 17:30) |
| Person ticket (ages 4+) | £7.45 |
| Infant (3 and under) | Free |
| Family ticket (4 people, ages 4+) | £19.95 |
| Duration | Approximately 20 minutes |
| Nearest Tube | Wood Lane (2-min walk, Circle and Hammersmith & City lines) |
| Parking | Westfield car park on-site (Car Park B nearest) |
| Typical visit | 20–30 minutes |
Opening hours
Monday to Saturday: 10:00–20:00. Last entry is 30 minutes before closing, at 19:30.
Sunday: 12:00–18:00. Last entry at 17:30. Several aggregator listings incorrectly show Sunday hours as 10:00 — the attraction does not open until noon on Sundays.
Opening hours are subject to change. The attraction may also observe Westfield centre closures on certain public holidays. Check the official site on the day of your visit if travelling specifically for this attraction.
Ticket prices
All prices include VAT. Tickets can be booked online in advance or purchased on arrival. During peak times (weekends, school holidays), pre-booked visitors are prioritised if queues form.
| Ticket type | Price |
|---|---|
| Person (ages 4+) | £7.45 |
| Infant (ages 3 and under) | Free |
| Family ticket (4 people, all ages 4+) | £19.95 |
The family ticket at £19.95 works out to just under £5 per person for a group of four — significantly cheaper than four individual tickets at £29.80. The saving is most relevant for groups of four adults or mixed adult-and-child groups.
Capacity is limited: no more than 20 people can be inside the house at one time, with a maximum of 10 per floor. At busy periods, visitors without pre-booked tickets may wait. Book through GetYourGuide to avoid the queue.
Why visit Upside Down House Westfield?
- 📸 London’s best-value photo experience: At £7.45 per person (or £19.95 for a family of four), the Upside Down House is one of the most affordable interactive photo attractions in London, with no separate charge per room or per photograph.
- 🏙️ London-themed interiors: The Westfield house features rooms inspired by its surroundings — including an upside-down London Tube carriage — giving it a distinctive local identity compared with other Upside Down House locations.
- 🛍️ Inside Westfield — combine with a full day out: The attraction sits within one of Europe’s largest shopping centres, directly next to Puttshack mini golf and All Star Lanes bowling, making it a natural standalone stop or centrepiece of a larger Westfield day out.
- 👶 Under-3s go free: Infants aged 3 and under enter at no charge, making it genuinely family-accessible at a flat, transparent price.
- 🎯 Short and focused — 20 minutes is enough: The experience is self-contained in around 20 minutes. This makes it easy to slot into a shopping trip or combine with other nearby attractions without overcommitting time.
How to get there
By Tube: Wood Lane station (Circle and Hammersmith & City lines) is a 2-minute walk from the Westfield entrance. Shepherd’s Bush station (Central line) is approximately 5 minutes on foot. Both stations are well served from central London.
By Overground: Shepherd’s Bush Overground station is about 5 minutes on foot from the main Westfield entrance.
From within Westfield: The Upside Down House is located in the Westfield Square area, opposite Puttshack and All Star Lanes. If you enter via the main Ariel Way entrance, the attraction is in the eastern wing of the centre near the entertainment cluster.
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- 🚖 Take a private black cab tour around London’s highlights – with hotel pick-up.
- 🧙 Discover Harry Potter filming locations – and spots that inspired the books – on a wizarding walking tour.
- 🍴 Taste the best of British cuisine on a food tour through Borough Market.
- 🚲 Combine landmarks, pubs and street art – on a guided bike tour.
- ⛴️ Take a sightseeing cruise along the Thames from Westminster to Greenwich.
Parking
Westfield London has a large multi-storey car park. For the Upside Down House, Car Park B is the shortest distance from the attraction. Standard Westfield parking charges apply — these are not managed by the Upside Down House. Free parking is not available; check the Westfield website for current tariffs. The car park is accessible directly from the A3220 (Wood Lane) and Ariel Way.
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How long to spend
The experience lasts approximately 20 minutes inside the house, with a maximum of 10 visitors per floor and 20 in the building at once. Allow extra time for queueing at busy periods. The visit is deliberately contained — this is a photo experience rather than a multi-hour attraction. Most visitors combine it with other Westfield activities or use it as a standalone stop between other commitments.
Accessibility
The official site states the attraction is wheelchair accessible and that pushchairs are permitted. The house interior features uneven and tilted flooring and narrow staircases — the tilt is intentional and is the source of the optical illusion, but it creates real challenges for visitors with certain mobility conditions. Visitors with severe motion sickness, inner ear conditions, or pregnancy are specifically advised against visiting. Children under 12 must be accompanied at all times by an adult over 18. Visitors who appear under the influence of alcohol or drugs will be denied entry.
What to see at Upside Down House
The attraction is a single building divided across multiple floors, with each room designed to appear entirely upside down through a combination of fixed-overhead furniture, carefully lit ceiling-as-floor surfaces, and precisely angled walls.
The street-facing exterior — a vibrant orange structure visible from Westfield Square — doubles as the first photo opportunity. The inverted perspective is most effective when photographed from ground level looking up, which the entrance area is set up to facilitate.
The upside-down bedroom is the signature interior. A full-size bed, bedside tables, lampshades, and ornaments are fixed to what is actually the ceiling, with the floor dressed as the ceiling. Visitors photograph themselves apparently lying on the ceiling furniture or walking on walls.
The London Tube room takes visual inspiration from the Westfield location — carriage seats, overhead rails, and tube map graphics are arranged in inverted configuration, allowing visitors to appear to be seated upside down in a London Underground carriage.
The messy kid’s room is a chaotically arranged space with toys, clothes, and bedroom furniture deployed from above, designed to appeal to younger visitors and to create a contrast with the more formal aesthetic of the other rooms.
Practical visitor tips
| Tip | Detail |
|---|---|
| Sunday opens at noon — not 10am | Several booking platforms and aggregators list Sunday hours as 10:00. The correct opening time on Sundays is 12:00. Allow for this when planning an early Sunday trip to Westfield. |
| The family ticket saves nearly £10 | Four individual tickets at £7.45 each total £29.80. The family ticket for four people costs £19.95. If you are visiting as a group of four, the family ticket is the clear choice regardless of ages. |
| Motion sickness is a genuine issue for some visitors | The tilted interior causes disorientation in some visitors. The official site specifically recommends against participation for pregnant visitors and those with severe motion sickness. If you are unsure, consider standing in the entrance area to assess your comfort level before committing. |
| Book in advance during peak times | Capacity is capped at 20 people inside at once. During school holidays and weekend afternoons, queues form. Book through GetYourGuide to secure priority entry. |
| Charge your phone before visiting | The entire point is photography. There is no on-site phone charging. The experience lasts 20 minutes; make sure your battery will last. |
FAQ
| Question | Answer |
|---|---|
| Is Sunday opening really noon? | Yes — the official site clearly states Monday to Saturday 10:00–20:00 and Sunday 12:00–18:00. Multiple aggregators incorrectly show Sunday as 10am. |
| Will I feel motion sick? | Some visitors do, due to the tilted flooring. The official site specifically recommends against visiting if you are pregnant or have severe motion sickness. Children and adults with inner ear conditions should also consider this before booking. |
| Is it worth booking in advance? | During weekends and school holidays, capacity limits create queues. Book through GetYourGuide to be prioritised when the house is busy. |
| How long does it take? | The experience lasts approximately 20 minutes. Add queuing time at busy periods. |
| Is it the same as the Upside Down Houses elsewhere? | The Westfield London house has locally themed rooms — including a London Tube carriage — making it distinct from the Brighton, Bristol, and Cardiff locations, which are inspired by their own surroundings. |
Things to do nearby
Puttshack, Westfield London is directly opposite the Upside Down House and offers tech-driven indoor mini golf across 12 holes, with a cocktail bar and café. It pairs naturally as a combined visit.
All Star Lanes, Westfield London is a few steps away — a full-service American diner and bowling alley with cocktails, burgers, and lanes available by the hour. Booking ahead on weekends is advisable.
Westfield London (White City) itself is one of Europe’s largest shopping centres, with over 300 shops, a cinema, climbing wall, and multiple food halls. A day at Westfield with the Upside Down House as a highlight is a straightforward family itinerary.
Shepherd’s Bush Market is 10 minutes on foot from Westfield — a diverse, longstanding street market along the Overground line, with food, fabric, household goods, and Caribbean and Middle Eastern produce. A sharp contrast to the Westfield environment.
Holland Park is 15 minutes on foot south — a formal Victorian park with the Kyoto Garden, free-roaming peacocks, the Holland Park Open Air Opera stage, and quiet woodland walks.
What to visit tomorrow
Museum of Illusions London, Soho (~25 min by Tube): A dedicated optical illusion museum with over 70 exhibits — holograms, Ames rooms, infinity mirrors, and perspective-manipulated installations. The most directly comparable same-type attraction in London, and longer in duration than the Upside Down House.
Frameless, Marble Arch (~20 min by Tube): A large-scale immersive art experience across four galleries, using digital projection to transform the works of Klimt, Cézanne, Kandinsky, and Dalí into enveloping environments. More art-focused than the Upside Down House but similar in its photography and social-sharing appeal.
Ripley’s Believe It Or Not!, Piccadilly Circus (~25 min by Tube): A long-established curiosities and optical illusions venue on Piccadilly, with mirror mazes, weird artefacts, and interactive exhibits. Longer duration than the Upside Down House and slightly higher price point.
Upside Down House Brighton (~1 hr by train from London Victoria): If the Westfield visit prompts curiosity about how other locations compare, Brighton’s Upside Down House on the seafront has interiors inspired by the Brighton Pavilion and seaside culture — a different visual character from the London-themed rooms.
The Crystal Maze LIVE Experience, Oxford Street (~20 min by Tube): A 60-minute team puzzle and adventure experience based on the 1990s TV series, with challenges across four themed zones. A step up in group involvement and price compared to the Upside Down House but a natural escalation for groups who want more interaction time.
More London travel
Other London travel guides on Planet Whitley include:
- Underrated London attractions: Apsley House, Jewel Tower and the Postal Museum.
- Maritime Greenwich: The Royal Observatory, the National Maritime Museum and the Cutty Sark.
- Bloomsbury and Holborn: The Foundling Museum, the Charles Dickens Museum and Sir John Soane’s Museum.
- The cultural treasure of Hampstead: Kenwood House, the Freud Museum and Keats House.
- Away from the centre: Eltham Palace, Charles Darwin’s Down House and Marble Hill.
