Choco-Story Torino at Via Paolo Sacchi 38 in Turin is a dedicated chocolate and gianduja museum in the basement of the historic Pfatisch pastry shop, part of the 14-location international Choco-Story museum network. It holds over 700 objects tracing the history of cacao from the Maya through the European chocolate trade and into Turin’s own tradition as Italy’s chocolate capital — the city where gianduja was invented and where modern Italian confectionery began.
This guide was updated in June 2026. The adult admission is €12 and the audio guide (5 languages) is included in every ticket. You can book through GetYourGuide in advance.
Quick facts
| Detail | Information |
|---|---|
| Address | Via Paolo Sacchi 38, 10128 Torino, Italy. |
| Hours | Every day, 10:00–18:00 |
| Adult ticket | €12 |
| Students and over 65 | €10 |
| Children (3–11 years) | €7 |
| Under 3 | Free |
| Audio guide | Included; 5 languages (Italian, English, French, Spanish, German) |
| Wheelchair accessible | Yes (ramps and lift; lift width 75 cm open, depth 125 cm) |
| Dogs | Not permitted (service animals excepted) |
| Nearest metro | Porta Nuova (M1) — 2-minute walk |
| Nearest train | Torino Porta Nuova — 2-minute walk |
| Typical visit | 45–75 minutes |
Choco-Story Torino opening hours
The museum is open every day of the year, 10:00 to 18:00, including weekends and public holidays. The only confirmed closure is 25 December.
Choco-Story Torino admission prices
The adult price is €12 and the audio guide is included in every ticket. The official informations page is the price source.
| Category | Price |
|---|---|
| Adult | €12 |
| Students; over 65 | €10 |
| Children (3–11 years) | €7 |
| Under 3 | Free |
| Audio guide (Italian, English, French, Spanish, German) | Included |
| Free admission | Disability companions (with category A companion card); accredited journalists; licensed tourist guides; teachers with official teaching card |
Book through GetYourGuide for advance purchase.
Why visit Choco-Story Torino?
- 🍫 700+ objects from Maya cacao ceremony to Turin gianduiotti: The collection spans the sacred ritual use of cacao in Mesoamerica, the Spanish introduction of chocolate to Europe in 1528, the 17th-century rise of the French and Italian chocolate trades, and Turin’s own specific contribution — the invention of gianduja (hazelnut chocolate paste) in 1852.
- 🎟️ Audio guide included in every ticket, in 5 languages: Italian, English, French, Spanish, and German audio guides are provided with every admission — this is confirmed on the official informations page. Several aggregators still list the audio guide as a paid add-on.
- 🌿 Tasting sessions are part of the visit: The museum includes sensory tasting experiences — visitors sample different types of chocolate and gianduja as part of the exhibition route, not as a separate paid add-on.
- 📜 The historic Pfatisch pastry shop at the exit: The tour ends by ascending into the Pfatisch pastry shop — one of the oldest and most celebrated confectionery establishments in Turin, still operating. The pastry shop is not included in the museum ticket but is freely accessible for purchases.
- 💰 Open every day, 2 minutes from Porta Nuova station: Choco-Story Torino’s combination of central location, daily opening (no closure day), and included audio guide makes it one of the most conveniently accessible museum experiences in Turin.
How to get to Choco-Story Torino
By metro, Metro Line 1 (red) to Porta Nuova — a 2-minute walk north-west along Via Sacchi to number 38. This is by far the most practical approach.
By train, Torino Porta Nuova station is Turin’s main station and is directly adjacent to Via Sacchi. The museum is a 2-minute walk from the main station exit.
On foot from central Turin, the museum is 5 minutes from Piazza San Carlo and 10 minutes from Piazza Castello. Via Sacchi runs south-west from Porta Nuova through a neighbourhood of 19th-century Torinese palaces.
Parking at Choco-Story Torino
There is no dedicated parking at the museum. Via Sacchi and surrounding streets have paid metered parking (blue lines). The nearest multi-storey car parks are in the Porta Nuova area, approximately 3–5 minutes’ walk. Given the 2-minute proximity to the train station, arriving by public transport is strongly recommended.
How long to spend at Choco-Story Torino
The visit typically takes 45 to 75 minutes. The museum covers approximately 700 objects across a chronological route through the basement levels, with interactive displays, audio guide content, and tasting stations. Visitors who engage fully with the audio content and tastings take up to 90 minutes. The museum is compact — plan accordingly if combining with other Turin attractions on the same day.
Accessibility at Choco-Story Torino
The museum is wheelchair accessible via ramps and a lift. The lift dimensions: 75 cm width (with doors open) and 125 cm depth — suitable for standard wheelchairs. Strollers are also permitted throughout. Disability companions (with a valid category A companion card) enter free. Service animals are permitted; other dogs are not admitted. Contact the museum in advance (+39 011 198 204 47) for specific accessibility questions.
What to see at Choco-Story Torino
The Mesoamerican origins section opens the visit with the sacred role of cacao in Maya and Aztec civilisations — the xocolatl preparation, the cacao currency system, and the ritual vessels that formed part of offerings to the gods. Over 700 objects across the entire museum contribute to a history that begins in the Mesoamerican jungle and ends in Turin’s confectionery workshops.
The European journey of chocolate traces the arrival of cacao in Spain in 1528 following Hernán Cortés, the spread of the drinking chocolate fashion through European courts during the 17th century, and its gradual transformation from a bitter spiced drink into the sweetened form fashionable across France, Italy, and Britain.
The Turin and Piedmont section is the museum’s most distinctive contribution. Turin became Italy’s chocolate capital in the 18th and 19th centuries — home to the first Italian chocolate factory (1678), the birthplace of the bicerin (a layered coffee and chocolate drink), and the origin of gianduja. Invented in 1852 by confectioner Michele Prochet — by mixing chocolate with Piedmontese hazelnut paste when cacao imports were restricted — gianduja became the defining Turin flavour and the ancestor of every gianduiotto and hazelnut-chocolate product that followed.
The tasting stations are distributed throughout the route, not only at the end. Visitors sample dark, milk, and gianduja chocolate at specific points. This sensory component is consistently highlighted as the visit’s highlight in visitor reviews.
The Pfatisch pastry shop is at the exit. Founded in 1915, Pfatisch is one of the oldest confectionery establishments in Turin. Exiting through the shop is part of the experience — but prices are at the premium end.
Practical tips for visiting Choco-Story Torino
| Tip | Detail |
|---|---|
| The audio guide is included — no extra charge | Several aggregators list the audio guide as a paid add-on. The official informations page confirms it is included in every ticket in 5 languages. |
| The tour ends in the pastry shop | The museum exit brings you into the Pfatisch patisserie. This is part of the experience — but prices are at the premium end. Budgeting for a purchase is optional. |
| Confirm August opening | The 2024 summer closure (12–25 August) has not been relisted for 2025/2026 on the informations page, but this may change. If visiting in August, call ahead to confirm. |
| Book in advance for weekends | Not mandatory, but the museum is small and can get busy on Turin weekends and during the Cioccolatò festival (October/November). Booking secures your preferred time. |
| Book through GetYourGuide | Advance purchase confirms your entry and is useful for groups or family visits where managing a queue at a small museum desk is inconvenient. |
Choco-Story Torino FAQ
| Question | Answer |
|---|---|
| What is the adult ticket price? | €12 full adult; €10 for students and over 65; €7 for children aged 3–11; under 3 free. The audio guide is included in all ticket prices. |
| Is the audio guide included? | Yes — in Italian, English, French, Spanish, and German. Some aggregators list it as a paid extra; the official informations page confirms it is included. |
| Is the museum underground? | Yes. The exhibition occupies the basement of the Pfatisch pastry shop building. The exit brings visitors up into the ground-floor patisserie. |
| Is it suitable for children? | Yes — interactive displays, tastings, and age-appropriate content make it a good choice for families. Children 3–11 pay €7; under 3 are free. |
| Do I need to book in advance? | Not mandatory, but recommended. The museum is small and can reach capacity; booking guarantees your preferred time and avoids the ticket desk queue. |
Things to do near Choco-Story Torino
The Pfatisch pastry shop is at the museum exit — one of the oldest confectionery establishments in Turin, founded 1915. The patisserie specialises in gianduja-based chocolates, pralines, and classic Piedmontese pastries.
The Porta Nuova neighbourhood surrounds the museum with Turin’s most elegant 19th-century streetscape — tree-lined boulevards, arcaded palaces, and the Via Lagrange wine bars and restaurants of central Turin.
The Museo Nazionale dell’Automobile (MAUTO) is approximately 20 minutes south by metro — the world-class automotive museum in the Lingotto district.
The Egyptian Museum (Museo Egizio) is 10 minutes north on foot — the world’s most important Egyptian collection outside Cairo, with 40,000 artefacts including three complete relocated tomb chambers.
Piazza Castello and the Royal Palaces are 15 minutes north on foot and are the civic and royal heart of Turin — Palazzo Reale, Palazzo Madama, the Armeria Reale, and the Biblioteca Reale are all in the same piazza.
Similar food and chocolate museums to visit near Turin
Città del Cioccolato, Perugia is around 5 hours south by car or train and is Italy’s largest purpose-built chocolate museum (opened November 2025), dedicated to the Perugina tradition and Italian chocolate heritage.
Cioccolatò festival, Turin runs annually in October/November in central Turin — an outdoor festival of chocolate producers from across Italy and Europe in Piazza Vittorio Veneto, free to attend.
The Museo di Scienze e Tecnologia, Milan is around 90 minutes north by train and covers broader food technology and industrial heritage in the context of Italian manufacturing history.
The Enoteca Regionale del Barolo, Barolo is around 60 km south by car — a wine museum in the Castle of Barolo covering the history of Piedmontese viticulture, a natural companion to Turin’s confectionery heritage in the same regional food culture.
Casa Martini, Pessione is around 20 km east of Turin and is the historic Martini & Rossi vermouth facility with a museum of vermouth production. Piedmont is the origin of both the Italian chocolate and vermouth traditions.
More Italy travel
Other Italy travel guides on Planet Whitley include:
- Plan your visit to Lerici Castle near La Spezia.
- What to know before visiting the Aquarium of Genoa.
- Plan a day at the enormous Galata Maritime Museum in Genoa.
- Opening hours, ticket prices and tips for visiting Fort Bard in Valle d’Aosta.
- What to see at the Pinacoteca di Brera in Milan.
